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Here are five practical tips for your next product demo from the Aussie start-up...

An effective product demonstration is priceless. However, it is an art to perfect. For most, the main challenge is balancing the right content within your...

See how a small Melbourne start-up managed to win at Europe’s biggest financial tech...

Aussie Bitcoin start-up CoinJar recently participated in Europe’s biggest, and arguably best, financial technology conference, Finovate. At 20 years of age, co-founder Ryan Zhou (pictured...

Will the CoinJar Touch app turn Bitcoin into a mainstream currency?

Are you still doubting the usability of Bitcoins? CoinJar, Australia’s largest Bitcoin platform, recently announced their redesigned app for iPhone. Users can now send digital...
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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