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What I learnt trying to launch an affiliate program with three days’ notice

Okay, we'd secured a big name to come and present and felt confident enough to book a 250 seat auditorium using our standard marketing approach of mailing our email database. But a week before the event, we'd only sold 95 tickets. With few options left, here's what I learnt trying to launch an affiliate program with three days’ notice.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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