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Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Thankyou [Finalist, BIG KAHUNA]
Category: BIG KAHUNA
There is nothing cooler than a company that exists to end global poverty in this lifetime. Thankyou creates consumer products (water, food body care and baby) and gives 100 per cent of the profits to aid and development programs. Thankyou’s book, Chapter One, is sold at a pay-what-you-want price.
The idea for Thankyou was born out of co-founder Daniel Flynn’s frustration, in 2008, that over 900 million people didn’t have access to safe drinking water on a daily basis, yet the Australian bottled water industry was worth an estimated $600 million a year. So, he took a counter-intuitive move and launched his own bottled-water brand.
A lean marketing budget does not get in the way of creativity. Thankyou’s marketing strategy is to be human. It is no wonder, therefore, that the company has gained world-wide attention for its disruptive marketing campaigns, achieving huge growth and mainstream awareness in only eight short years.
For the company’s supporters to see that they are making an impact, Thankyou created Track Your Impact – a web-based app that connects customers to their impact.
Each product has a unique code that when entered at www.thankyou.co/impact shows customers the exact project their product is assigned to fund, complete with GPS coordinates.
Now, is that cool or what?