Its latest campaign, The Fun Theory, is based on the idea that people’s actions can be changed by something as simple as ‘fun’. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin manage to dramatically change people’s typical behaviour for the better. And all of this with barely a reference to Volkswagen.
Don’t want to have one of those boring, cylindrical extinguishers in your kitchen in case of a fat fire? Well, someone extremely creative had a genius idea. Disguise it as an artificial tulip fridge magnet. Creative, ingenious, and well, very kitsch. Dare I say it? This might be the perfect Mother’s Day gift.
Some years ago, the Anthill office was all-a-chuckles when a seagull offered a beached whale a ‘chup’ (the whale was ‘beached as’). More recently, Brett, Germaine and the lads from Flight of the Concords had us rhyming like hip-hop-opotamuses. It was, therefore, with great pleasure that the Anthill ‘massive’ alerted us to this clip ‘en masse’. (If you’re not already reading this with a New Zeland accent, we’re not doing our job right, bro.)
![Will this become Australia’s first road-legal sports car powered entirely by the sun? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/12/Sunswift.jpg)
Sunswift, a team of about 50 university students at the University of New South Wales (UNSW), build and race solar cars. The eVe is the fifth car they have designed and built over their 20 year history and they are determined to make it the first road legal solar-powered sports car in Australia as early…
What is it that’s so appealing about science and auto-tune mashups? Could it be the inherent fashion-sensibilities of the global science community? (Deep down, you just know that skivvies and elbow patches are cool.) Could it be the eyeball popping special-effects that seem to accompany most lessons on matters of quantum? (Science lessons and acid-house, rave parties might actually have more in common than you think.) Or could it be the melodic appeal of words like sub-atomic?
Email marketing can be tough. Your strategy and execution doesn’t have to be that bad for it to shut down communication with customers. Here’s how…
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