Home Articles Most Australian small businesses say ‘no’ to internet

Most Australian small businesses say ‘no’ to internet


A solid majority of Australia’s SMEs don’t use email, a web site or any other aspect of the internet, a recent research report has found.

Talk about missed opportunities — that same report notes that the average Australian now spends nearly 18 hours a week online.

The findings were among the highlights of a report by Research International that studied the habits of the nation’s estimated 1.6 million small- and-medium-sized operators (businesses with 20 or fewer 20 employees).

The key finding — that 40% of SMEs eschew the internet in any form — shows these business owners are missing out on the marketing opportunities available online, said Lauren Fragapane of the Red public relations agency in North Sydney.

Small-to-mediums account for 80% of Australia’s businesses. They’re a group with limited resources for marketing, spending an average of $5,813 on marketing in 2009, the report said.

Other highlights from the report:

  • Only 34% of those 1.6 million SMEs have a stand-alone website.
  • About one in four — 26% — have ventured into online marketing, with a website and movement toward e-commerce and search marketing.
  • These businesses spent 37% of the their 2009 marketing budget on online tools such as video and Google AdWords — and most of these businesses planned to increase their online marketing this year.
  • Businesses that market online are far more likely to track the return on their advertising investment.

Image by smemon87

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.