Beer O’Clock

The boots might be warm and fuzzy, but the term “Ugg/Ugh” sends chills down the spines of many Australian retailers. For decades, “Ugg/Ugh” remained off the Australian Register of Trademarks, largely because it was considered by manufacturers and retailers to be a generic term in Australia. Then US giant Deckers Outdoor Corporation registered “Ugg” (and its derivatives) as an Australian trade mark and, like all diligent patent and trade mark holders, began mailing cease and desist notices to Australian retailers selling boots under the name(s).