Home Articles On-demand wellness app, Blys, kicks off international expansion with NZ launch

On-demand wellness app, Blys, kicks off international expansion with NZ launch


Blys, Australia’s largest on-demand wellness app, recently announced its availability in New Zealand. The company is extending its marketplace of on-demand wellness services to Auckland – its first international market outside of Australia. 

International expansion is a key priority for Blys as the company looks to fast track its mission to help users combat everyday stress by making wellness services more accessible, affordable and enjoyed at any place or time – including your home or office.

Since launching in 2016, Blys has enjoyed exponential growth, building a network of 750 vetted and highly qualified massage therapists on its platform and currently processing over AUD$3 million per annum in bookings.

This is in part thanks to the rise in demand for wellness services as well as the company’s value proposition for its therapists, which allows them to work flexibly and earn significantly more compared to bricks-and-mortar spas, clinics and salons.

Looking to replicate Australian success

According to founder and CEO, Ilter Dumduz, the company aims to replicate this success in New Zealand, a market that shares many similarities to Australia:

“We live in a fast-paced, constantly connected society, which can lead to burn out and absenteeism. This has cost the New Zealand economy on average $1.41billion/year. Blys aims to reduce this issue by making self-care more accessible and by also encouraging users to take ownership of their wellbeing and prioritise self-care to reduce stress and illness. We hope to support a global shift towards making wellness services as accessible and convenient as food delivery services,” said Mr. Dumduz.

The New Zealand launch follows a year of milestones for Blys including the introduction of Afterpay to further support the demand for cashless payments and signing major corporate partnerships across consumer, travel, aged care industries with companies including Deliveroo, Airbnb, Urban Rest and Ovolo Hotels to provide convenient self-care services to their customers.

The recently redesigned Blys app is now the quickest, easiest and most streamlined way to book, manage and track your treatments and is now available on iOS via The App Store and Android via Google Play.