Home 30under30 2012 Ben Carroll, 2012 Anthill 30under30 Honourable Mention

Ben Carroll, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Ben Carroll, NSW (b. 1984)

Name: Ben Carroll
Age: 28 (Born: September 1984)
Gender: Male
State: NSW
Known for: Velflex

Ben Carroll is a printer by trade, but his medium isn’t paper — it’s fabrics. Velflex, founded by Carroll in 2007, has revolutionised the sportswear industry with digital heat transfer technology, plus an online presence that dwarfs his more traditional competitors.

Customer commitment includes an expedited ordering and quoting system with super-fast turnaround times: Carroll guarantees four days versus the industry norm of 2-3 weeks.

As evidence that he is winning the game, he has secured contracts with top manufacturers like Adidas and Kooga, and a few of his visible sporting clients are the Wallabies, Sydney FC and Basketball Australia.

“I have optimism towards every opportunity and set back,” says Carroll, who somehow finds the time to mentor for The Entourage while running his business.

“I have been called the most positive person in the world for I never see the glass half-full; for me it is always overflowing.”

Anthill asks: Ben Carroll, what gives you entrepreneurial cred?

Starting my first business from the Bat Cave (a cement underground storage room) sitting on the floor with nothing but the yellow pages and a dodgy phone begging people to see me, to what is now Australia’s largest digital heat transfer printer. My cred comes from being able to take multiple holidays while building self-sufficient businesses with passionate staff.

Ben Carroll on Velflex


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To check out the full list of Anthill’s 30under30 winners, click here.