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LinX [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Ben Bradshaw, the CEO of SponsoredLinX, found himself pondering ways to make our client-experience simpler and more user-friendly. Eventually, this lead to the creation of ‘LinX’, an app which allows for ‘on-the-go’ AdWords tracking direct from the user’s smartphone.

2. WHAT & HOW

The purpose of this innovation is to…

…make the process of tracking and keeping up with your AdWords account/campaigns as hassle free, and easy to use, as possible.

It does this by…

…providing clients with:
– daily, weekly and monthly insights, impressions and clicks
– ‘on demand reporting’ (all files are located in one place)
– the ability to get in touch with their Client Manager, or request a callback, in one click!
– live Facebook Leads, with notifications, in one place
– personalised information and updates from a dedicated Account Manager

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…previously, clients would need to access their AdWords accounts solely from their desktops. Not only is this far less efficient in a time-productive sense, but the LinX app also provides all information in a more user-friendly mobile app.


Its various benefits to the customer/end-user include…

…allowing clients to track the progress of their campaigns at any time – day or night, from wherever they are. Within the app, LinX also provides clients with Facebook Lead integration—a pivotal point of difference given its exclusivity to SponsoredLinX.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…simply having clients access their accounts through a desktop computer, or speaking directly with their account managers; however, this traditional strategy did not allow for many of the simplicities that come with the use of LinX.

Its predecessors/competitors include…

This innovation will be a worlds first, as it will provide AdWords, Facebook ad performance data, and push leads directly into the app for the convenience of the business.

5. TARGET MARKET

It is made for…

…small to medium businesses who utilise our AdWords and/or Facebook management services, and are looking for a way to more easily track their campaigns and insights.

It is available for sale through…

…the Android and apple app stores; however, LinX is free for clients who have signed up to our Facebook or AdWords services. Our marketing strategy is to

Our marketing strategy is to…

…utilise a national campaign focused on Australian SMEs who want to get more sales and leads.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: LinX – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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