This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…we were running market research studies for large media clients. And here we are taking fans of entertainment brands and sticking them into a long, boring survey, or a cold lab-rat environment of one-way mirrors. Clearly a brand-betrayal that makes no sense for engaging and retaining VIP consumers. So we turned it all upside down, and designed a totally fresh & friendly approach to online focus groups. Driven by social media engagement values, and making it easy, fast, and affordable in our post-GFC environment. Accessible to all businesses large & small, not just the elite.
2. WHAT & HOW
The purpose of this innovation is to…
Improve engagement with market research, because consumer participation and retention is a major problem. Make taking part in research enjoyable, for both the consumers and the client brands, so everyone wants to come back for more.
It does this by…
Making research fun & friendly, and therefore more productive! Enjoyable for anyone to use, from the business person-Host to the consumer-Guest. The magic is blending structured DNA of traditional focus groups, with new, social media entertainment values, and seriously high-end technology. The proof is in raving comments from those who use it.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Speed, affordability, and strong relationships with VIP consumers. Creating a private database of Brand Advocates, so you can invite them in for a Chat at any time. We’ve worked hard to make it so easy that anyone can run it.
Its various benefits to the customer/end-user include…
Many small & medium size businesses relying on gut feeling, or team meetings to try and work out what their customers think & feel. They may have run an online survey, bailed up a customer, posted a Facebook question, or done nothing at all. None reveal the real heart of the issues, like a focussed, organised, friendly chat.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Many small & medium size businesses relying on gut feeling, or team meetings to try and work out what their customers think & feel. They may have run an online survey, bailed up a customer, posted a Facebook question, or done nothing at all. None reveal the real heart of the issues, like a focussed, organised, friendly chat.
Its predecessors/competitors include…
Hundreds of online focus groups & brand community platforms. But they require you to “apply” to find out what they do and how much they cost, targeting the professional researcher/insights manager market. Also Private Facebook pages and Google Hangouts.
5. TARGET MARKET
It is made for…
Every business that wants to build a Contact List of VIP customers and talk to them in real-time, to improve their product or service. We want to give anyone who needs it, access to a user-friendly market research tool, with a short, intuitive learning curve. And consultants can easily run klzii projects for clients.
We also want to support start-ups, who could do with market testing. Helping them with brand messages before heading off to secure funding, or confirm their own thinking. And NFPs who can’t afford big market research studies, but are accountable for outcomes on a shoe-string.
It is available for sale through…
klzii.com. klzii is a cloud-based SaaS tool using a Freemium business model. That means anyone with a credit card can access the tools to start chatting and getting answers.
Our marketing strategy is to…
Use awareness, trial, and education methods, as a disruptor targeting an underserved SME market. One which has not previously had access to such a user-friendly tool for talking to VIP customers, gathering feedback, and building a permissions-Contact List for strong relationships. Heavy use of social media marketing channels, influencers, personal networks and relevant media outlets to reach our target.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
