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miiFile [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was involved in founding another product, “”iCompLii”” which incidentally was part of last years Smart 100.

Whilst building iCompLii we realised that what we were building was essentially a reporting tool that aggregates digital work identities to show compliance. So we set on a path to build a digital identity platform that can connect to many other platforms as a single source of truth.

Several months and many thousands of lines of code later, the first stage of miiFile has been released with amazing interest.

2. WHAT & HOW

The purpose of this innovation is to…

The idea behind miiFile, is that it is a digital filing cabinet, which allows you to create a single source of truth of the documents and information you share with many organisations like employers, retailers, banks and service providers

It does this by…

…individuals create a “”miiFile”” profile, and those individuals profiles are connected through partner platforms that are designed to fix niche problems around compliance, KYC and customer connectedness.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

miiFile benefits the user, by only having one location to need to keep updated. It then connectable to other services to keep them updated, essentially removing up to 95% of organisations administration around clients and workers.

Its various benefits to the customer/end-user include…
– instant onboarding
– heavily reduced admin
– audit-able records
– better connectedness

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…miiFile turns big data on its head, No longer will your data be owned by others, you create the account with your own data, you own the data and you control who has access to it. miiFile is only the custodian of the data

Its predecessors/competitors include…

There is no real competition yet, there is lots of digital identity platforms, but they all work differently

miiFile has a commercial model that generates revenue now, its not a fluffy model that needs a corporate to kick start it

5. TARGET MARKET

It is made for…

The initial market, is where iCompLii came from, which is the mining resources sector, in fact iCompLii is now the first commercial partner

We already have several other partners or platforms in development that deal with Company Governance, investor relations, Super yacht crews, education and training

It is available for sale through…

…individuals are able to create there very own miiFile via the website at miiFile.com

Partner platforms refer users to miiFile to create their profile to use or simplify the partner services

Our marketing strategy is to…

Our partners do the majority of marketing for us, however we reach roughly a million people a week through our social media channels, and this alone has allowed us to onboard 20,000 users already

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: miiFile – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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