Home ANTHILL TV 7.5 million Fab-ulous customers bringing the magic of design into their lives...

7.5 million Fab-ulous customers bringing the magic of design into their lives [VIDEO]


Fab caused a stir when it launched to market in June 2011. As it quickly became the fastest growing eCommerce site in the world.

In the first month after launch, it had 175,000 members. There were over six million members by August 2012.

Fab has a bold, yet simple mantra: To help people better their lives with design.

Good design, that is. Each day, an array of stunningly designed objects are available behind the closed doors of the site. Everything from chairs, art work, clothing, sculpture and, everything in between.

There were more than 2.4 million items sold in the first 12 months of operation. The site now has 7.5 million members from 26 countries. The company sells, on average, 3.4 products per minute. It’s impressive stuff.

There is talk of expansion into the U.K. and Europe. The company is also sitting on some sweet venture capital, having raised more than $105 million from the likes of Menlo Ventures, Andreessen Horowitz and, the VC man of the moment, Ashton Kutcher.

Fab is one of the most recognised companies in social commerce, largely using social media to promote itself. This is Fab’s first foray into television marketing.

See just how fab your life can be.

FAB TVC – the touch of great design

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