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TollShield [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Our team challenged themselves to find a proactive solution to toll fraud. Our customers were increasingly being hit with fraud attempts as they failed to secure their own networks. Globally, toll fraud has been growing furiously, translating into estimated losses of $46.3 billion a year for its victims.

The Symbio team realised the answer was to create software smart enough to catch & block fraud as it happened – something no other solution has managed to achieve before. TollShield was born.

2. WHAT & HOW

The purpose of this innovation is to…

…protect end-users and communications providers from toll fraud, save them hundreds or even thousands of dollars in lost revenue and give peace of mind as communications increasingly move into the IP age.

It does this by…

…by detecting and blocking toll fraud in real-time. TollShield uses patent-pending technology to parse up to one billion calls for suspicious fraud hallmarks.

It proactively monitors evolving network call patterns and creates a FraudScore™ threat assessment for each call. This takes into account types of fraud is most costly, persistent and prevalent. Highest risk calls are automatically blocked.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Unlike conventional anti-fraud measures, TollShield acts in real-time. Other solutions rely on after-the-fact analysis of call records – by then, damage is done. Also, other solutions only identify known fraud types, and quickly fall behind constantly evolving fraudsters.

In contrast, TollShield self-learns to respond to new kinds of fraud techniques, making it increasingly difficult for criminals to exploit their tricks.

Its various benefits to the customer/end-user include…

The benefits from using TollShield are both financial and psychological.

TollShield safeguards the customer’s call spend by protecting the service providers’ revenue from defaulted customers and also provides peace of mind to users, knowing they have leading-edge security on their voice services.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…analysing call data reports (CDRs) after the fact, when the fraud was already done. Some providers didn’t even have any fraud-monitoring systems, they only found toll fraud when customers called up complaining they were charged for calls they didn’t make. TollShield marks a new era in fraud mitigation – cloud-based, SaaS, real-time, effective.

Its predecessors/competitors include…

  • CVIDYA: identifies, but does not block fraud
  • Equinoxis: after the fact detection, does not prevent fraud, not self-learning
  • SecureLogix and Oracle: not self-learning, require device install, not SaaS
  • SecureDigit, Callista, PBXWall: end-user PBX-based, not for network providers

5. TARGET MARKET

It is made for…

…voice network operators and carriers worldwide.

Any voice network operator can experience toll fraud – typically simply through end-users failure to secure their routers, not actually within the operator’s control. However, it is typically the operator that carries the main financial loss, as customers refuse to pay for their toll-fraud generated bills.

Fraud can also damage a provider’s reputation. Therefore, TollShield presents a competitive advantage for providers utilising it.

It is available for sale through…

Symbio Networks, inventor of the service and Australia’s largest IP Voice carrier. Enquiries can be made via symbionetworks.com or tollshield.com. Symbio Networks is the wholesale and software development arm of MyNetFone Group (ASX:MNF).

Our marketing strategy is to…

Due to very defined audience, our marketing strategy is to promote awareness of the dangers of toll fraud at national and international telecommunications industry events.

Network operators often hide their head in the sand and do not want to admit to this vulnerability. The next step is to educate operators about why TollShield is different – it’s a real-time, proactive approach. Foolproof.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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