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Every now and then we receive an unsolicited plea by a concerned reader with a passionate view to share. Today, Don E. Morgan, the inventor of the cone-head™ liner for helmets shares his experiences and views on innovation in Australia.
The appalling treatment of inventors and innovation by governments and politicians in this country is a national disgrace.
The federal government can spend something like 2.6 billion dollars on a disastrous program putting Pink Batts insulation in Australian homes but fail to help Australian inventors and innovation.
As the inventor of the cone-head™ liner for helmets, which won the 2007 Invention of the Year award on the ABC’s New Inventors program and in 2009 was voted top 10 in Australian Anthill’s Smart 100 innovations, I have been a little more fortunate in my endeavours than other inventors and innovators.
That’s not to say that things have been easy.
I did receive a small grant in 2000 from the Australian Transport Safety Bureau (ATSB). Yet, that has been the only financial support that I have received from Australian government programs or Australian companies.
Instead, I was forced to take my innovation offshore.
When funding is hard to find
As it was, the small grant money that I gratefully received was not enough to cover the basic research costs.
I put in nearly twice as much money of my own to scientifically prove that the new shock absorbing cone-head™ foam liner was superior in absorbing an impact force when compared with current hard foam liners found in motorcycle and bicycle helmets.
You’d think, once you had proven something scientifically worthy and superior it would be all downhill from that point – but that wasn’t the case.
I spent another three to four years desperately trying to obtain funding from governments and get a manufacturer interested. On three occasions, I applied for the Queensland Government Innovation Start-Up Scheme (ISUS) and each time I was unsuccessful.
The third rejection was the lowest point in my journey as an inventor. This was the time when Peter Beattie was the premier of Queensland and had the view of making Queensland the ‘smart state’ of Australia. However, while happy to pour billions of dollars into biotechnology, the State Government’s interest did not seem to extend to clever inventions/innovations.
So, in desperation, I took my invention overseas and licensed it to a major helmet manufacturer based in Hong Kong.
The process of scientifically proving my invention and my struggle to find a suitable overseas manufacturer cost me and my family hundreds of thousands of dollars.
The actual development and manufacturing of a cone-head™ helmet would have cost me millions of dollars, which was beyond my means. The fact I couldn’t receive government support or industry support in Australia left me no choice but to license the cone-head™ design to a major overseas helmet manufacturer.
We must stop the innovation drain
Ideally, if I had been given support by the government or industry to start up a company, then the development, manufacturing and marketing of the helmet would have been controlled here in Australia, instead of all being lost to an overseas manufacturer.
The first helmet manufactured with the cone-head™ design is already selling overseas in Europe, USA and Canada (under the brand name Kali Protectives) and within weeks it will be imported into Australia. The helmet using the cone-head™ design has already won two major prizes in Germany and the United States.
Recently, other desperate inventors have been approaching me, asking for my advice about how to take their inventions overseas to be developed and manufactured. All the inventors have the same complaint: the lack of support from Government and big business.
Australia is currently in the grips of an innovation drain.
Both the federal and state governments are guilty of this deplorable treatment of inventors. In simple terms, they don’t seem to care two hoots about innovation if it is not related to big business.
In the meantime, Australian jobs, wealth and intellectual property are being forced overseas by inept, shallow and short-sighted governments and politicians who don’t deserve to be there representing Australians who want to make a difference.
The senseless wastage of Australian smart inventions and innovation to overseas must stop now.
Don E. Morgan is a physicist, inventor, educator and motivational speaker. He is a consultant in crash investigation, product development and manufacturing in China and Taiwan, as well as a member of the Australian Institute of Physics (M.A.I.P.).
Image by Capture Queen ™
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Anonymous Reply:
August 19th, 2010 at 12:03 am
I think some of your comments are WORTH ZERO.
For your information, I’m not driven by money. My first and foremost goal was to invent a safer shock absorbing liner for helmets. I am a scientist not a businessman. I didn’t put money into the 2000 Australian Transport Safety Bureau (ATSB) project thinking I’d get rich in the process as you suggest in your WORTH ZERO article.
It’s been eighteen years since I invented the cone-head liner and twenty five years since I was a member of a research team investigating the effectiveness of motorcycle and bicycle helmets. The research project was conducted at the Queensland Institute of Technology (now known as the Queensland University of Technology) and was funded by the Federal Office of Road Safety.
Eighteen years is a long time and what drives or motivates me are the images of the horrific motorcycle and bicycle accidents that I attended with the Brisbane Traffic Accident Investigation Squad (during the 1980’s) and the hundreds of gory helmets, which I had to pull apart to examine for damage. Many of the helmets that I examined had blood and spinal fluid splattered throughout the interior of the helmet and bone fragments grinded into the comfort liner. The majority of the helmets that I examined showed the hard expanded polystyrene foam (EPS) liner had sustained little or no evidence of damage despite the fact the rider’s brain was seriously injured (bruised, battered, bloodied, torn, squashed, pulverised). It was obvious to me and my fellow researchers that the hard foam liner had failed to absorb the impact force and the brain absorbed most of it instead. The images I’ve described are permanently etched in my mind and it is these images that have driven me over the past eighteen years – not the thought of becoming rich in the process.
You maybe surprised to learn that all the inventors that I’ve met over the last few years are also not driven by money. They all have their own reasons to keep on going and not to give up.
You obviously did not read my article properly.
I did not write in the article that I wanted the Australian Government or the Queensland State Government (at the tax payers expense) to give me a million dollars to develop and manufacture the helmet.
I wanted SUPPORT in the form of a start-up grant and how to go about bringing my invention to market. The start-up grant would not have involved the government putting in a million dollars. The Queensland Government ISUS funding involved providing a grant of eighty thousand dollars and the successful recipient was required to put in at least one hundred thousand dollars of their own money.
As stated I was not successful in obtaining the ISUS funding on three occasions. Nor was I able to gain support in the form of advice, for example, where do I go from here.
The ISUS representative advice was: WE DON’T THINK THIS IS WORTHY OF FUNDING. WE DONT RECOMMEND YOU SHOULD APPLY AGAIN.
I’ll say it again, the typical complaints I receive from inventors are the lack of SUPPORT from Government and big Business. There are too many of these inventors who desperately want SUPPORT. Do we keep on ignoring them – just because they want a small start-up grant and some simple advice?
I find it absolutely crazy that I’m giving advice to desperate inventors on how to take their invention into China and linking them up with potential manufacturers when there should be someone from government providing them with advice on how to keep their innovation in Australia.
There should be a government policy on helping smart innovation.
We don’t ignore our elite sportsmen and sportswomen of Australia. They’re given proper support so why do we keep on ignoring inventors and innovators of Australia who want to make a difference.
Finally, I have not set up a trading company off-shore and once again you’re fabricating false stories. I have licensed the cone-head design to a large reputable OE helmet manufacturer based in Hong Kong with two large factories in China and they’re responsible in selling the helmet with the cone-head design to different buyers around the World. Like every other decent and responsible Australian I pay tax here in Australia.
Don E Morgan M.A.I.P.
[Reply]
Worth Zero Reply:
August 19th, 2010 at 5:00 am
Don,
I actually did read it and was not ‘fabricating’ anything. I was asking the question because you stated you were “forced to take my innovation off-shore”. This was in fact is not the case. You licensed it to a overseas manufacturer. Your innovation is now global and your company is Australian.
Your development and licensing is actually a great story for AU and a fantastic outcome for you personally. This result might not have been what you had in mind initially, but you got your product to market and most people don’t.
I don’t doubt the amount of effort, and am not surprised by the amount of time. Nor am I saying that you weren’t genuinely motivated (and qualified) to solve a significant problem. You did it, and most people fail. They don’t fail because they don’t have a great idea, they fail because they don’t execute for whatever reason; lack of skill, lack of resources, no real market at the right price, lack of persistence, no luck … lots of reasons.
Motivations differ, and there are many with genuine intentions however unless the invention is public domain / open source, then there is a profit motive. Nothing wrong with this. You can make a great contribution, and make a profit. They are not mutually exclusive.
I can understand why you are annoyed about your treatment in the grant process and think it’s pretty poor that there was not ‘what to do now’ advice available afterwards. I also agree with the comments about AU’s spend on sport. Each Olympic gold medal costs us $40-50m. Gold medals are nice for the athlete, but I have to say that I don’t care $50m about it. Spending money creating more money by funding innovation makes sense, but it’s very tough for governments to execute.
Every single inventor thinks that their invention is the one. There’s no simple solution because everyone that misses out on a grant feels like you. Everyone can’t get one and decisions will sometimes be proven wrong as is the case with your innovation.
Glad it worked out for you.
Peace
[Reply]
cone_head Reply:
August 20th, 2010 at 12:59 pm
I appreciate your comments.
I don’t think there’re much difference between our views.
I agree with your comment: they fail because they don’t execute for whatever reason; lack of skill, lack of resources, no real market at the right price, lack of persistence, no luck … lots of reasons.
Thanks
Tam Reply:
August 21st, 2010 at 7:17 am
Don,
What a shame you were not aware of the different grants and people in industry that might have been able to help you as an inventor “take your product to market”.
Scattered through-out Australia there are various incubator labs and earlier stage programmes that are there to help guide you through the exact type of problems you mention.
Based on your comment regarding Premier Beattie, i will assume you are in Queensland. If you are in Brisbane then some one should have pointed you to i.lab Toowong http://www.ilab.com.au
Would you believe i.lab was started in 2000 and was funded at the time by the Queensland Government. You would have been a classic company that i.lab was looking for in 2001 to 2005, i would have thought. Your business and other similiar “innovative start-ups” are exactly who i.lab keep an eye out for. I am sure i.lab would love to have you visit their facility, to show you what it is they do, so that the next inventor you come across can be pointed in the right direction.
In regard to Grants:
R& D Tax – I would contemplate firing your accounting firm! If you are in the development space and they were not aware you could claim R&D Tax during 2001 to 2005, they are not fit to be your accountants. http://www.smarttax.com.au
ISUS & Commercialisation Australia – In addition to ISUS, if you had already proven the technology was real then Commercial Ready may have also been an appropriate Grant for you at the time. It has now been replaced with Commercialisation Australia. http://www.innovation.gov.au/section/innovation/pages/commercialisationaustralia.aspx
EMDG – During your activity in selling/licensing your technology in China, did you also look at the EMDG (Export Market Development Grants Scheme). http://www.austrade.gov.au/default.aspx
And of course apart from grants and guidance from the likes of i.lab, the other big problem for start-ups is money, that brings us to the topic of Angel or VC investment, was investment ever an option for you? It sounds like it was not all about getting money, but about assistance to commercialising your product?
It is tough being a technology company in Australia, half of our problem is size of market. I believe if you are in the business of technology or innovation in Australia, then you better get ready to export.
Well done on licensing your innovation overseas, that is actually a good outcome, your product has made it to market and is sure to save many lives. It is a shame though that you did not get the chance to manufacture locally, but long term that may not have ended up a viable option for you anyway.
Tammy
Anonymous Reply:
August 23rd, 2010 at 1:41 am
Thanks Tammy for your comments.
Yes, I live in Brisbane.
Unfortunately, I was never aware of iLab when seeking Start-up Support.
I did have several meetings with the Queensland Manufacturing Institute (QMI) but nothing substantial came out of the meetings.
I also approached several angel investors but their response was apathetic. I think the main problem with the AI’s were they didn’t fully understand the physics/science involved in the cone-head technology. I remember the great disappointment on several of the AI’s faces when I showed them a sample of the cone-head foam liner. Obviously, it didn’t meet their expectation of something exciting and worthy to invest in. The fact that my invention didn’t move, make a sound or have flashing lights meant that it wasn’t at all exciting to them. It was just a boring piece of foam. The colourful computer graphics didn’t persuade them as well. I also had some media attention but this didn’t help as well. So with no ISUS funding, no interest from large business or investors, no advice on ‘where to go from here’ and lack of general interest – I took my invention overseas. I must admit my journey as an inventor from that point onwards was much EASIER when compared with my Australian experience.
Yes, I’d certainly like to visit your facilities in Toowong.
Many thanks.
Don E Morgan M.A.I.P.