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These five Australian apps are using live GPS tracking to revolutionise their industries


Several local businesses are now using the latest live GPS technology to revolutionise their service. Companies that provide services, or deliver goods via an app that uses GPS tracking are able to show customers where their coveted orders are at any given point in time. This sets them apart from competitors as they are able to provide complete transparency and to the minute status updates.

Significantly, this means customers can see exactly when they need to be home to receive their order – preventing the ASIO style mission needed to collect goods during work hours –and allows them to make the most out of their day, rather than sitting at home waiting for something they aren’t even sure will arrive.

Moreover, GPS tracking gives customers peace of mind. No more edging to the door in anticipation of a pizza, or suffering from anxiety while waiting for a particular garment or good to arrive before a deadline.

Brands with e-commerce avenues should consider integrating GPS tracking into their delivery processes as it is likely to improve customer perception. This is because delivery is often the only physical interaction that a customer will have with a business, so offering a quality and time competitive option will assist brand integrity.

Which startups in Australia are using live GPS tracking?

Below are five Aussie companies that have innovatively integrated live GPS tracking into their app.


Laundromap is an on-demand dry-cleaning and pickup service that operates through a mobile app in Sydney, Perth, Auckland, Wellington and Christchurch. It helps time-poor Aussies by picking the laundry up directly from their house and dropping it back off when it’s done (within a 48-hour period), with extended trading hours of 7am to 10pm, 7 days a week.

Last month Laundromap announced that former All Blacks rugby star Dan Carter took a 10 per cent equity stake in the business through his jointly owned investment business, 910 Limited, and he is looking to become more involved in the company as and when he transitions away from rugby, I have attached a bit more information on this if it is of interest.


Zoom2U is a courier marketplace that connects customers with the best couriers in Australia. Bookings can be made online for a same day or three-hour delivery, and courier are equipped with a platform that enables customers to track their live location at all times. It currently operates in Sydney, Melbourne, Brisbane, Canberra, Adelaide and Perth.


GoCatch is Australia’s leading on demand taxi and rideshare booking app. It prides itself on providing much needed choice, convenience and competition for both drivers and passengers. In 2016, GoCatch also launched the country’s first locally-owned ridesharing service, which provides drivers another option to use their personal vehicle to earn extra income, and gives passengers other ways of safely getting from A to B.


TripGo makes it super easy to get from A to B on time by letting you compare and combine transport modes including train, bus, taxi, ferry, tram, your own or share car and bike, motorcycle and ride share. You can personalize trips, sync with your agenda and check costs ahead of time. TripGo also has up-to-the minute information on predicted departure and arrival times, GPS location, navigation and service alerts.

Jimmy Brings

Jimmy Brings is Australia’s first on-demand alcohol delivery company, bringing you a range of great value beer, wine, spirits, tobacco and more. Available from 12:30pm to 11:00pm (Mon – Sat) and 10:00pm on Sunday in Sydney’s Eastern Suburbs, Inner West and Lower North Shore.