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Asaf Brukarz decided to take on the real estate industry in a big way, and the industry is begrudgingly coming around. The result, PropConnect, is an online system for handling and tracking property sales in high-density developments.
Founder Asaf Brukarz identified a market need for an effective real-time, online reservation platform that would connect property developers with sales networks to achieve higher property sales volumes. After speaking to a multitude of industry participants, from property developers to salespeople, a common theme of a lack of transparency and real-time information was identified.