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Is this the most bizarre celebrity endorsement ever? [VIDEO]

Celebrity endorsements can make a huge difference to your marketing. Assuming the celebrity is indeed a celebrity and someone that your audience aspires to...

How to prove your credibility

To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.

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