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Have you heard of Motivator-Hygiene Theory? It’s about separating a client’s wants from their...

Way back when I was studying for my MBA (which I never quite finished. I started a business instead), I came across an organisational psychology concept called the Motivator-Hygiene Theory which claims: “The things that satisfy and motivate us are not the same things that dissatisfy and demotivate us.”
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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