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First up, this is actually an ad for Pantene shampoo made in the Philippines. It's remarkable for two reasons. Firstly, unless I told you that, you...
According to Michael Blythe, Commonwealth Bank Chief Economist, “The divergence between retail and non-retail spending trends, where women and men’s spending dominate respectively, correlates with the divide in gender sentiment. Department store sales, for example, where women are responsible for 59% of spending, is soft. And this softness is linked to the less positive sentiment of female consumers.”
Since 1941 Kleenex have actually understood what it is that hits to the core of being a man who buys tissues. The one thing that is a symbol of unadorned manliness – huge, enormous, large, big and gargantuan-sized tissues that come in massive boxes. In recent months, other consumer brands seem to have caught on.