This ad from Virgin Mobile America sums up my feelings about the iPhone 5. I don’t technically need a new phone, my iPhone 4 is still perfectly functional. It does everything I need, and then some.
But, I want one. I’m going to draw a line and not engineer my current phone’s demise. That would be wrong. It’s not like I have a Nokia 6110 or something.
Yet again, Virgin delivers a brilliant ad that taps into our personal sentiments, our desire for new technology, and the lengths that some may go to, to get a new phone.
Virgin Mobile: Happy accidents