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In less than two years' time, LeadBolt has become one of the world leaders in an industry boosts revenue for online publishers and advertisers via a method called content unlocking. In essence, site users encounter a screen that makes an enticing offer; the user must engage and react to the offer in order to continue seeing the site content.
When asked by Anthill whether we could share 'the secret to our success' -- how we had attracted over 4,000 Facebook 'Likes' -- the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: "Leadbolt" (pronounced LEED-BOLT). To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.
Founder Dale Carr noticed how many website owners were complaining about declining revenues they were seeing from online adverts placed on their web pages (especially with Google Adsense). Digging deeper, Carr identified a trend called ad-blindness where web visitors were now so used to the look and feel of online adverts that they were totally ignoring them. Carr set about working on an advertising solution where the display method would be more engaging meaning higher click-throughs, better web-owner revenues and higher quality leads for advertisers.