Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.
In order to stay competitive in today’s market, one must fully take advantage of all the available tools and tactics available to their business. There are the social media, e-commerce, video marketing, and smartphones, and to top it all, the search engines.