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User centred design: why you need to think like a cat [VIDEO]

Jen Storey -
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The fundamentals of customer based design (CBD) is that you must think like your customers. You must view the world from their perspective, in order to understand it, and solve the problems of your customers. So, if your customers happen to be a cat, this video is for you.
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Anthill Magazine -
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Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Anthill Magazine -
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