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Getting work done at the coffee shop is not really as awesome as it...

Sitting at your favourite table in your favourite coffee shop, you type furiously away at your laptop’s keyboard in a frenzy of creativity. Then you pause, lean back and admire your work as you take a long pull at your cup of fresh coffee, and dive right back in. I bet this sounds familiar to many of us. But, is it the perfect startup environment?

What creates word of mouth? A case study in coffee talk.

What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.

Sydney cafés seeking edge with extra bytes

Cafés and other physical retail businesses aren’t generally thought to be reliant on high-tech gadgets. But as Matthew da Silva discovers over one too many espressos, wherever hot milk signals profitability, a house laptop is never far away.

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