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Sitting at your favourite table in your favourite coffee shop, you type furiously away at your laptop’s keyboard in a frenzy of creativity. Then you pause, lean back and admire your work as you take a long pull at your cup of fresh coffee, and dive right back in. I bet this sounds familiar to many of us. But, is it the perfect startup environment?
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
Cafés and other physical retail businesses aren’t generally thought to be reliant on high-tech gadgets. But as Matthew da Silva discovers over one too many espressos, wherever hot milk signals profitability, a house laptop is never far away.