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The secret to successful innovation: Value, business and people!

Over the years, some outstanding innovations have failed. Many wonder why. It’s really simple. Innovation is holistic. You can’t innovate in one corner of...

Blue Ocean strategy myths: ‘Its just strategic marketing repackaged’

As the term ‘Blue Ocean’ gains currency, there’s an increased opportunity for the underlying methodology to be misused, mangled and misunderstood. And, trust me, it often is. Even by some who have read the book, but more often by know-it-alls who haven’t.

One man’s passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

One man's passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.
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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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