Home Single Course STRATEGIC ALLIANCES 101

STRATEGIC ALLIANCES 101 [PART ONE OF FOUR IN SERIES]

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Want to reach new markets, set up new distribution channels,  piggy-back profile, earn endorsements, gain credibility, plus more? During this course, Fiona Anson and Simone Novella teach you how to find, sign and profit from your first strategic alliance.

PART ONE

  • WHO IS YOUR THIRD CUSTOMER?
  • WHY FORM STRATEGIC ALLIANCES?
  • THREE REAL CASES STUDIES

COURSE ACTION(S)

1. Go to the Strategic Alliances Forum and describe your ideal target audience.

PART ONE

  • WHO IS YOUR THIRD CUSTOMER?
  • WHY FORM STRATEGIC ALLIANCES?
  • THREE REAL CASES STUDIES

PART TWO

  • THE THREE BIGGEST ROOKIE MISTAKES
  • HOW TO GET PARTNER READY
  • UNDERSTAND AND AUDIT YOUR ASSETS

PART THREE

  • HOW TO PROSPECT FOR PARTNERS
  • EVALUATING ALIGNMENTS
  • FORMS OF PARTNERSHIP

PART FOUR

  • HOW TO APPROACH PARTNERS
  • WHAT TO SAY AT MEETINGS
  • Q&A
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