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Muzeek [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Four friends from four different corners of the music industry were brought together by a common problem. Danny, running his own independent record label, and Dave, a venue booker, realized that booking concerts is an unnecessarily arduous process – but it doesn’t have to be.

Fed up, the two hashed out the idea for a platform that would make life easier for venue owners, bookers, promoters, and artists alike. Todd, a musician, and Roel, a music fan, joined the team shortly after as developers, and Muzeek was born.

2. WHAT & HOW

The purpose of this innovation is to…

…streamline the process of booking events, from start to finish. This includes communication between artist and booker, booking confirmation, payment between appropriate parties, curation of analytics, payments and expense data, reports and more, for each event.

It does this by…

…providing an easy-to-use platform that puts all of these functionalities in one place. Muzeek includes a calendar and event pages within user profiles to easily see confirmed bookings. A backend communication center allows the user to send booking requests, contracts, worksheets, and payments between parties, with a data report page just a click away.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Up until now, the booking process has existed nearly entirely over email. It is very easy to miss emails and important attachments, making the process tedious, fragmented, and difficult to consolidate for optimal efficiency.

Its various benefits to the customer/end-user include…

…less stress, increased efficiency, and a previously fragmented process now consolidated into one place. Simplified, optimized booking operations, increased revenues, decreased costs, and the automatic generation of valuable data and reports.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…bookers and artists making static booking requests over email, and all subsequent communication continues that way. Contracts and riders are sent as email attachments, and payment is settled in person. Analytics and expense reports are usually provided by separate services, or done manually.

Its predecessors/competitors include…

…traditional email combined with a service such as Quickbooks for accounting analytics.

5. TARGET MARKET

It is made for…

…venue owners, booking agents, concert promoters, and musical artists, with a particular emphasis on booking agents. The platform is currently aimed towards venues in Australia and the US, although it can be (and is) used in various countries all over the world. The size of the target audience is constantly growing, with thousands upon thousands of music venues already between the US and Australia alone.

It is available for sale through…

…our website muzeek.com exclusively. It is currently invite-only (invites can be requested), and there are four different subscription tiers available, ranging from free to USD $129/month.

Our marketing strategy is to…

…start by inviting venues in Australia and the US whom we have established relationships with to use the platform. Once users are built up, shop it around to respected music industry blogs to feature, building a reputation as a professional, premium, necessary industry service. Users will be essential in acquiring new users by word-of-mouth.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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