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Juca Cotz [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

The concept of the JUCA cot began with an Australian mum and her experience with her 4 children. Catherine McGrath struggled at times with her children and lifting them in and out of the cot placed great strain on her spine. She sought a proactive solution by developing a cot which made it easier for parents to lift their child out of the cot without causing strain on their lower back. Catherine worked with a physiotherapist and an engineer to develop the unique cot lift concept.

2. WHAT & HOW

The purpose of this innovation is to…

…enables the mattress to be raised to allow a carer to lift a baby from the cot at a safer height. it provides a more ergonomic and safer alternative to Australian consumers.

It does this by…

… three defined mattress levels, controlled by remote. At the highest level a baby can be safely lifted from the cot without undue bending and strain on their carer’s lower back. The upper level is for transferring the child in and out of the cot. The middle level is for babies. And the lower level is for toddlers.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The innovative design of the Juca cot enables the mattress to be raised to allow a carer to lift a baby from the cot at a safer height. This innovation will revolutionise the baby industry and provide a more ergonomic and safe alternative to Australian consumers.

Its various benefits to the customer/end-user include…

  • Parents and carers; People with a pre-existing injury or lower back condition;
  • People who already have children and have developed low back pain. 
  • Grandparents who care for infants;
  • Childcare and health care workers who lift babies and toddlers regularly.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It is a new concept in Australia. No other product has these features.

Its predecessors/competitors include…

Cots with drop sides. Featuring ergonomic cots which do not have electronic features.

 

Back pain. Athletic woman in black sportswear standing and rubbing the muscles of her lower back, cropped torso portrait.

5. TARGET MARKET

It is made for…

Short women who find it difficult to transfer their child out of the cot. The JUCA cot also benefits older people who may experience pain and discomfort whilst babysitting a child. Child care centres using the JUCA cot can prevent back injuries by reducing the amount of heavy lifting that is required to lift many children out of the cots. Hospitals and health centres can prevent many back injuries to health care workers through the provision of the JUCA cot.

It is available for sale through…

It’s freely available on Retails stores and online via www.jucacotz.com.

Our marketing strategy is to…

Feature it on digital marketing campaigns, retail stores, child care centres and launch it in Australia. Then last would be take it overseas. 

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Juca Cotz – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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