Home Smart 100 2014 Jeva (VIC) — 2014 SMART 100

Jeva (VIC) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

This innovation initially came to life when Marita transitioned from her role as CEO of Robogals Global and was looking for her next project. Obsessed with robots, Marita decided to embark on 2Mar Robotics, an iPhone-controlled, wheelchair-mounted robotic arm for people with limited upper mobility. Marita contacted as many quadriplegia organisations as she could and began researching and designing. The support was swift and overwhelming. Within 10 days, someone remarked, “This is like a dream come true!” Within five weeks, 2Mar Robotics was accepted into the University of Melbourne’s Melbourne Accelerator Program, receiving $20,000 to make the arm a reality.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to improve the lives of people with limited upper mobility by giving them the independence to manipulate things and their environment around them.

It does this by…

It does this by giving people who have limited upper mobility the ability to translate tiny movements with their fingers into larger actions in the real world. I.e., use an iPhone to make a robotic arm pick up a glass of water, open a door, scratch their nose, etc.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on what came before because it enables people with limited upper mobility to take control of their own lives, and to be able to spend time by themselves. It also allows people to record their favourite robot arm movements to access easily, as well as share them with each other.

Its various benefits to the customer/end-user include…

  • Eating/drinking/self-medicating
  • Opening and closing doors/gates
  • Pressing buttons – light switches, numbers in a lift, to cross the road, etc.
  • Picking stuff up off the ground or shelves at the supermarket
  • Drawing pictures (for creativity)
  • Signing a signature

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, this problem was solved by employing carers to look after the person. This sometimes involves carers standing by for a few hours and waiting until the person needs to take their medication. Or carers waiting while the person sleeps to adjust their body temperature by pulling blankets up or down. This is very costly.

Its predecessors/competitors include…

Its predecessors/competitors include carers, predominantly. There are also other robot arms out there, but ours offers greater functionality to the end user.

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5. TARGET MARKET

It is made for…

It is made for people with limited upper mobility, including spinal cord injuries, muscular dystrophy, multiple sclerosis, amyotrophic lateral sclerosis, cerebral palsy and Parkinson’s.

It is available for sale through…

It is available for sale through emailing the 2Mar Robotics team at [email protected]

Our marketing strategy is to…

Our marketing strategy is to promote it through organisations that support people with disabilities, attend disability trade shows around the world to find international distributors and to create a community of robot arm app developers.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

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  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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