Home Smart 100 2011 iMinds Digital eAudioBooks and eBooks (SMART 100)

iMinds Digital eAudioBooks and eBooks (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

iMinds Digital eAudioBooks and eBooks

This innovation initially came to life when…

Olivia Wood was driven by what she saw as emerging trends in “Education/Entertainment” consumer products and the proliferation of personal technology in all aspects of modern life. Riding the emerging eBook and eAudioBook growth wave, the timing was fortuitous. iMinds has carved a strong niche in the new publishing space, securing all major eBook and eAudioBook distributors and having strong sales uptake from the new information consumer…dedicated to getting the most from their tech devices.

WHAT & HOW

The purpose of this innovation is to…

…deliver bursts of knowledge on an array of topics through MP3s and eReaders. By creating concise and self-contained knowledge grabs of important general knowledge topics, iMinds makes it easy to fit a little learning into every day.

It does this by…

…creating easily digestible, accurate and entertaining knowledge grabs which are accessible through modern devices in a way that they can be accessed whenever the consumer has a spare moment. In this way, iMinds enables us all to increase our general knowledge in a way that is interesting, convenient and, above all, fast!

PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is embracing the short-form. We all wish to get the most out of every moment and by presenting factually accurate, well researched and entertainingly presented information grabs, iMinds helps us get the most out of any spare moment…or even those times when we are commuting/exercising with our hands busy and our minds empty!

Its various benefits to the customer/end-user include…

iMinds is accurate, engaging and entertaining. By following a similar format of knowledge, no matter what the topic, users are able to get broad overviews of many different topic areas in a way that is both convenient and entertaining.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

iMinds is a kind of digital encyclopedia, but presents information in a factually accurate yet entertaining way with factoids anyone can list at their next dinner party. iMinds on your MP3 player or eReader brings a kind of encyclopedia to your device in a way where the information is consistent and the accuracy verified.

Its predecessors/competitors include…

There are some longer-form titles of a similar nature. The iMinds concept is based around fast-learning so it presents quite differently. Sites like Wikipedia offer information, but it is not consistently presented, engagingly produced or rigorously fact-checked.

TARGET MARKET

It is made for…

…all people with access to modern devices who are looking to get the most out of their time by using fast-learning to increase their general knowledge every day. It can be used while exercising, commuting, traveling and any other time when you can set aside eight minutes to learn something new and interesting. With topics across a wide range of categories from History to Sport to Politics to Religion, there is something of interest for every consumer segment.

DISTRIBUTION STRATEGY

It is available for sale through…

…all major eBook and digital Audiobook distributors including Apple iTunes, iBooks, Kindle, Audible, Nook, Kobo, over 10,000 public libraries throughout the world and many other digital sales channels.

Our marketing strategy is to…

…explain our concept to the consumer through social media, PR, some advertising and digital retail placement.

SUPPORTING IMAGES

SHOW YOUR SUPPORT (VOTE NOW)

The Readers’ Choice Index provides an opportunity for Anthill readers to vote on SMART 100 applications. Site visitors need only take one or more of the following actions to vote:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc. (2 points)
  3. Leave a Comment: Anonymous comments excluded* (1 point)

At the conclusion of the Readers’ Choice component, we’ll tally up the results to create an Index of the top 100, according to the votes of our readers.

*Only one comment per person will be measured. Anonymous comments (i.e. Captain Darling etc.) that can’t be sourced back to a real human being will also be excluded.

More about the READERS’ CHOICE INDEX

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