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Housemate Ninja [SMART 100 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…another mother asked where she could go to list and find a housemate she could trust to live with her children, to help with her cost of renting. When reviewing the options, it was discovered that none of the housemate services focus on the person, but rather the room.

2. WHAT & HOW

The purpose of this innovation is to…

Profile match potential candidates to find the perfect housemate based on like-minded interests from a pre-determined criteria such as age, gender, location and budget.

It does this by…

Based on a supply/demand of housemates, users create a profile and set their requirements as broad or as refined as they want depending on the type of housemate they want to live with. These criteria match based on personality type from most compatible to least, and users can shortlist potential housemates quickly and contact them via in-app chat.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is faster and easier than ever to find a housemate. Now you no longer have to load all your room information up, wait for applicants, screen them and hope they are the right person. Alternatively if you need a room urgently, you don’t want to spend time contac

Its various benefits to the customer/end-user include…

Instant access to a database of users seeking a room/housemate. You shortlist and contact a potential housemate quicker and easier than before. It saves time not having to wait to receive applications, which saves money not covering the additional rent.

In the past, this problem was solved by…

Listings in newspapers, listings on websites such as real estate sites where you load a profile and wait for applications, or on Gumtree. But none of these are focused on the people, and when you are living in a share house, you want to feel comfortable with who you live with.

Its predecessors/competitors include…

Flatmates.com.au; Gumtree, flatmatefinder.com.au

5. TARGET MARKET

It is made for…

Predominantly students and millennials, who have a greater need to save money with lower salaries by share housing. However research shows 30, 40, 50 year olds are looking to offset their cost of living and maintain their level of comfort as well as access companionship by share housing.

It is available for sale through…

It is an app-dedicated platform, available on iOs and android, in the same way instagram and tinder focus completely on app, to reiterate convenience and quick access.

Our marketing strategy is to…

Roll out in each city, commencing in Sydney, then Melbourne, via targeted ads. This will allow us to focus strongly on meeting the supply/demand issue. The app integrates social media sharing which will drive organic growth. A strong social media presence and PR campaigns will be crucial.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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