Why hockey stick growth isn’t always a good thing

Why hockey stick growth isn’t always a good thing [VIDEO]

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In this video from Inc., Jason Fried the CEO and Founder of Basecamp shares his thoughts about the much vaunted hockey stick growth.

You know what I mean, when, after a slow start, there’s a sudden upward, exponential growth. See picture opposite.

The problem is, as Fried discusses, is that things that grow quickly often die quickly as well.

He’s much more of a fan of slow, calculated and sustained growth.

Fried explains why growth, calculated pivots and understanding what success means are vital for every startup.

Why you should power pivot your mission

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