Home SMART 100 2015 Clinch

Clinch [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

In 2012 our CEO was renovating her home. Eight months pregnant, living remotely in a small town an hour away from any shopping centers, she would research and buy everything online, from a cast iron bathtub and light fittings to clothes for the family.

She discovered the problem: how do you compare, organise and engage with goods and services while browsing multiple websites online? Despite some creative hacks to get around the system, including opening heaps of tabs, using multiple devices side by side to see how things measured up and taking screenshots, she knew there was a better way!

2. WHAT & HOW

The purpose of this innovation is to…

As an online shopper spoilt for choice; we browse, compare, and consider from many vendors of our choice to make an informed decision. Bookmarking, tab opening and taking screen shots to compare what we like no longer meets our needs.

It does this by…

While browsing online, Clinch allows you to capture and store pieces you like from websites of your choice. Clinch from the web, take a photo, or import your own pictures.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Although online shopping has evolved and become part of our everyday lives, we find ourselves adopting some pretty creative behaviours trying to get around the current system that just didn’t work. We invented Clinch to address the obstacles that we all face when trying to compare and connect with products online.

Its various benefits to the customer/end-user include…

While browsing online, Clinch allows you to capture and store pieces from any website pieces are stored, you can then add them to your ‘Library’ for easy reference, ‘My Collections’ if you own it and ‘Wish List’ if you want it.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There is nothing that solves the problem that Clinch solves in the marketplace. The previous hacks that people have used in online shopping (as mentioned earlier) just do not work. Sites like Pinterest and Polyvore have some similar functionality but are not solving the same problem.

Its predecessors/competitors include…

Bookmarking with browsers – this has never worked since the days of Netscape. Pinterest allows you to pin content but is not designed to make shopping easier. Polyvore, Fancy and the like are online stores and closed environments and not browsers.

5. TARGET MARKET

It is made for…

Online shoppers, most likely women aged between 24 – 44 although we expect the user base to reflect online shoppers as a whole.

The online shopping market world wide is a $1.7 trillion market, comprising on mulitiple multi-billion dollar markets e.g the UK is a $68 billion market with 20 per cent of purchases via a tablet while the US is $300 billion with about 10 per cent of sales via tablet. Clearly, there is a massive potential global market for what we hope will be a disruptive technology.

It is available for sale through…

iPad only via the Appstore. Post funding we will create an Android version of the product.

Our marketing strategy is to…

Social media (targeting bloggers and influencers who can share the message to many), old fashioned PR, hitting the phones and getting TV interviews etc.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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