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Bookah [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We decided to launch a home service business and could not find competitor pricing. We felt the lack of upfront transparency was an unnecessary frustration for consumers.

This led us to discover our niche and be a solution to a problem that is typically overlooked – the lack of upfront pricing and complications for online bookings. We decided we would find away to make booking simple for consumers.

2. WHAT & HOW

The purpose of this innovation is to…

…make booking home services easy. As opposed to having to hit up the search engines for service after service, our site is a cross-industry platform that is a one-stop shop and also removes the back and forth quotation process.

It does this by…

…removing the step of contacting someone to come to your home just to perform a quote, and then if happy having to arrange another date for the service to be performed.

We are killing the “free no obligation quote” ping pong process with our software. Customers fill-in minor details and by aggregating the variables they book and pay, all in a matter of just 60 seconds.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We are removing unecissary steps in the booking process by simplifying it. No one has truly brought home services online yet and we are filing that gap.

Its various benefits to the customer/end-user include…

…removing tedious steps and the need to be fumbling for cash post -service. Upfront pricing means no hidden surprises. Services available at the finger tips with instant booking and services caters for consumers who desire convenience and a service fast.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It has never been done due to the complications of variables in different industries i.e. no two homes are the same. We took on the burden of variables to save the customer that hassle. We discovered most of the service providers costs are travel time and setup and realised the cost for small variables is minimal.

Its predecessors/competitors include…

90 per cent of booking involve telephone calls via websites or worse house visits just for the quote. People just want the service done well and affordably. Some sites may offer an ‘estimate’ which is not very helpful.

5. TARGET MARKET

It is made for…

…busy people who desire time freedom. This is typically dual income working parents who have excess money but value time. After working 60 hour weeks the last thing individuals want to do on a Saturday is house clean.

We not only provide this freedom but also remove the burden of the time consuming booking process. Booking should be easy and we have made it that way.

It is available for sale through…

…our website bookah.com.au and sale funnels that direct to the site.

Our marketing strategy is to…

…get word out by many by strategic means. This involves a referral program, targeted social media advertising (especially Facebook), Google Ads, leveraging off PR, entering competitions such as this and utilising strategic alliances with already established businesses for credibility, or with businesses with a similar customer base.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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