This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
Jeff Hastings, the sole inventor, was approached by some Australian avocado growers to develop a technology which stops the browning of avocado fruit, preferably in a total natural way. The developed technology results in avocado products which still have the great taste of fresh avocados but without the unwanted browning effect. The avocado products produced have an extended shelf life of more than 7 days (refridgerated) while being fully food safe. All of this is achieved in a natural process, no chemicals are added, no preservatives and no processing aides. The nutritional values of the fruit remain uncompromised.
2. WHAT & HOW
The purpose of this innovation is to…
Add value to cut avocado and avocado pulp products by stopping the browning of the fruit and allow those products to be sold fresh or frozen, all year round availability for consumers worldwide, all natural with maximum food safety.
It does this by…
Applying this innovative technology (Natavo Zero technology) with a natural and gentle treatment process in a specially developed machinery called ‘Avocado Time Machine’. The machinery (ATM) is manufactered in Australia.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
– the technology is absolutely natural (no chemicals)
– it stops the browning of the fruit
– allows for more than 7 days additional shelf life (refridgerated)
– it results in food safe avocado products
– it minimises food spoilage from harvest to consumption
– it allows all-year-round supply
– it opens the world market for Australian avocado frut
Its various benefits to the customer/end-user include…
– no more guess work while purchasing avocados
– no more disappointment
– no browning of avocado fruit for at least 7 days (refridgerated)
– minimised spoilage
– all-year-round availability
– great taste
– maximum food safety
– all natural
In the past, this problem was solved by…
– chemical treatment for cut avocados (acid bath, no food safety, bad taste, limited shelf life).
– expensive machinery (HPP) for processing avocado pulp only ( minimal shelf life – 1 day max, but high energy usage, browning effect after some hours, )
Its predecessors/competitors include…
Every avocado processor on the planet.
5. TARGET MARKET
It is made for…
Avocado farmers and processors who supply QSR (quick service restaurants), food service (e.g. catering comopanies) and wholesalers, plus small and large retailers (from sushi trains to supermarkets). As well it benefits exporters and consumers worldwide who otherwise can’t get avocado fruit (import regulations).
It is available for sale through…
Our office in Coolum Beach (‘Avocado Time Machine’ only). The first ‘Natavo Zero’ avocado products which will be produced with an ‘Avocado Time Machine’ are available from the first processor in Australia (Sunfresh Marketing Coop, Qld) from June 2016.
Our marketing strategy is to…
Inform all players in the avocado and food world directly. As well we plan an international press release to inform potential clients for the end product (Natavo Zero avocado products) and the public on a worldwide scale.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.