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Michelle Matthews

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Michelle Matthews is the founder of the Melbourne-based publishing company Deck of Secrets. In November 2008, the company launched its first iPhone app – DRINK. Melbourne. It now offers 10 apps, with more on the way. Michelle’s iPhone has all 11 app screens filled, with dozens more in iTunes.

iPhone app review: TED Talks

Do you know TED? TED stands for Technology, Entertainment and Design and refers to a conference that has taken place in California every February for the past 25 years.

iPhone app review: Oz Weather and Pocket Weather

The top two weather apps on the Australian iTunes store are Oz Weather and Pocket Weather. These two are the weather man/girl for your iPhone.

iPhone app review: TripIt

The travel category of apps is the premium space on the iPhone app store - the Paris end, if you will. Although the more pricey apps reside here, they might make the difference between a great or average trip, missing or catching a flight, so it’s worth considering forking out the coin.

iPhone app review: Concert Vault

Concert Vault is a simple, free app that adds another dimension to the humble iPod concept. Lazy Sunday afternoons with the speaker jack plugged into the iPhone, listening to concerts you were too poor or too unborn to attend are a real treat.

iPhone app review: Instapaper

Today we welcome Michelle Matthews, of Deck of Secrets fame, as our new iPhone app reviewer. She is a self-confessed iPhone junkie, with well over 250 apps on her iPhone, so she’s well qualified to give you the inside running. First up: the productivity app, Instapaper.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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