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What is 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw more outstanding entries than ever before. So we thought we would highlight some of the bright and innovative nominees who just missed Top 30 by a wink. Behold, our 2011 30under30 Honourable Mentions! More.
Aileen Bautista, NSW (b. 1982)
Name: Aileen Bautista
Age: 29 (Born: July 1982)
Aileen Bautista is the founder and CEO of DinoRoar Interactive, which creates games for mobile phones and social media. Founded in 2010, the company recently nailed down seed money from the NSW government that will allow it to roar even louder in 2011-12.
Bautista started DinoRoar with money out of her own pocket and has overseen strong growth in a short time. DinoRoar now has about 18 staffers, she says, and has racked up more than 3,000 downloads for its three games on iOS and Android platforms. The company has a combined 15,000 followers on Facebook and Twitter, and it took fourth place in the Best Holiday App category in the latest ComboApp awards.
DinoRoar’s three games are Memory Loss, a memorisation challenge; Tapmatic, in which players must repeat a color sequence; and Samurai Training, in which players hone fighting skills. A fourth game is scheduled for release soon — Havoc, in which the player helps a family of Godzilla-like monsters find their baby, destroying everything that gets in their way.
Bautista describes the DinoRoar vibe as casual and easy-going, but adds that he’s driven by the love of a challenge and of “working with like-minded people and leveraging to get the job done.”
She has worked hard to connect with people who have helped guide DinoRoar in the right direction. “The right network of people really boosts the business and gives it a whole different perspective,” she says. “It enabled me to attract employees and forge alliances around the globe.”
She says she never stops learning and is not afraid to fail. She cites an earlier, unsuccessful attempt to fire up a business. “I learnt a very hard lesson that I could not do it alone nor keep putting my own funding into a business that was not giving me back the returns.
“I did not take this as a fault. I looked back on this and considered it a lesson. It definitely paved the direction on how to establish my existing business and gave me the experience and the personal drive to try again.”
Anthill asks: Aileen Bautista, what’s your superpower?
“My heightened third sense! I know who to keep around, who to leave and let go. I can take a punt , go with it and show results and success. It has never steered me wrong ( yet!)”
Dinoroar Interactive fairy tale
Teaser for Samurai Training game
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To check out the full list of Anthill’s 30under30 winners, click here.