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AdaptiQ Minds [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Partnering with Queensland University of Technology developed the I Am assessment tool based on observations of employee behaviour surrounding organisational change. The multidimensional tool profiles across 3 dimensions and 9 elements.

2. WHAT & HOW

The purpose of this innovation is to…

…change although certain, breeds uncertainty. AdaptiQ Minds breaks the barrier of change through its I Am Profile, measuring the likely resistance to change and identify those that will require the most support. Speeding up change programs and reduces resistance.

It does this by…

…the current pace of change is unprecedented and workplaces are not keeping up; the I Am tool provides evidence-based data of ones tolerance of ambiguity via self-assessment and 360 feedback. This data enables individuals and businesses to build a tolerance for ambiguity via a targeted learning program to ensure change does not blindside them and they can prosper and thrive.

 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Providing a path to progress regardless of uncertainty and ambiguity increases the likelihood of success and relevance in the workplace. While change readiness assessment tools exist, they presume knowledge of the change event, that it is clear and will adhere to a plan; this is rarely the reality. The I Am tool measures tolerance of ambiguity rather than planned change.

Its various benefits to the customer/end-user include…

Research shows that a greater acceptance of ambiguity and responsiveness to uncertainty is critical to an organisation’s success. Employees with curious mindsets toward ambiguity provide benefits including:

  • Improved Problem Solving
  • Increased Creativity
  • Purposeful Decision Making
  • Higher Leadership and Job Performance

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The AdaptiQ Minds Indicator of Ambiguity assessment tool (I Am) as well as the customised learning program, are the first of their kind. Developed, in conjunction with its partners a proprietary and innovative psychometric tool due to constant disruption of traditional work models and environments means greater adaptability in the workplace is critical to remaining relevant and forging success.

Although no direct competitors, there are several accepted psychometric testing tools throughout the market. These include products such as Myers-Briggs and Human Synergistics. However, these tools measure behavioural preferences and leadership effectiveness rather than tolerance levels of ambiguity.

5. TARGET MARKET

It is made for…

The I Am Assessment tool is expressly designed to fast-track organisations grappling with change and by targeting the behavioural and attitudinal adjustments required for employees, regardless of position, to not just adapt to uncertainty and change, but rise to new challenges and meet them with confidence and a mind open to opportunity. AdaptiQ Minds will distribute via channel partners in the management consulting industry; approximately 135,000* management consultants in Australia and 16,846 specialise in Change Management. AdaptiQ Minds aims to accredit 10% of this market as part of the company’s growth and distribution strategy over the next 3 years.

It is available for sale through…

Sales strategy is following the Channel Partner sales model by distributing its product via accredited partners. Our intention is to heavily utilise digital marketing to broaden our market for the I Am tool and the learning program.

Our marketing strategy is to…

To successfully commercialise the company’s product, AdaptiQ intends to release its accreditation program further and create an automated on-boarding of a Practitioner. Additionally, AdaptiQ is employing a Business Development Manager to build relationships with Channel Partners. Furthermore, AdaptiQ is developing content marketing building awareness and attraction for the e-Learning solution which incorporates a blend of B2B and B2C offerings.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: AdaptiQ Minds – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

 

 

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