This appeared on the parody and internet meme site The Poke in the last day.
This, from a real menu, somewhere in the world, is true genius.
Two little words, when put together, has given a name to something that parents around the world will be using from this moment on.
It’s the bandit plate! What is it? It’s an empty plate, provided by the restaurant, so that little children can steal some food from their parents plate.
Two little words and a cracking description that is both humourous and highly memorable. And, of course, because it is these two things, it has gone viral.
Choose your words and product names wisely. Copywriting – it really does matter.