This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Voxon Photonics are creators of the Voxon VX1 – the world’s most advanced 3D volumetric display. From a crazy idea in an Adelaide shed over a few beers (to recreate Star Wars holograms) we have created a futuristic display technology capable of producing truly 3D digital images that can render animated or static imagery as genuinely three-dimensional holograms – high definition, infinitely complex and viewable with the naked eye from any angle. No illusions. No special glasses. With the Voxon VX1, we haven’t just taken 3D holographic display to another level, we’ve launched it into a whole new dimension.
2. WHAT & HOW
The purpose of this innovation is to…
…create a 3D volumetric display. Why do we view displays in 2D when we could view content on a 3D volumetric display which is viewable from any angle? This is new technology.
It does this by…
…a volumetric display which consists of an ultra high-speed digital light engine and a highly optimised volume rendering engine. This unique combination of hardware and software is capable of projecting over half a billion points of light every second into physical volumetric space.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…we have a lot of 3D data but we are currently displaying this on a 2D screen. We have invented a 3D display allowing us to view 3D data volumetrically. This could be 3D models, CT, MRI scans or games in 3D. Whatever 3D data you like.
Its various benefits to the customer/end-user include…
Our technology is unlike anything you’ve ever seen. We have created a display technology capable of producing truly 3D digital images that can render animated or static imagery as genuinely 3D holograms, viewable from any angle. No special glasses required.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
No one else has a volumetric display commercially available anywhere else in the world. 2D displays (TV and monitors) are currently used to show 3D models on a 2D display.
5. TARGET MARKET
It is made for…
Markets:
- Education & Collaboration in 3D
- Medical Imaging
- Advertising & Marketing
- 3D Gaming & Communications
Recent volumetric display market reports estimate the size of the market to be around $350million by 2020. The overall potential market is huge. Imagine starting with one in every classroom, one in every medical clinic, and eventually one in every home.
It is available for sale through…
Only selling units directly. However, we are looking to potentially partner with other businesses globally to sell the product in the future.
Our marketing strategy is to…
With such a visual product where we are the leaders globally in the world, it makes sense to market through digital and social channels, in particularly YouTube complementing a content marketing strategy driving traffic back to our website, along with a supporting offline marketing strategy using events to showcase our VX1 display.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Voxon VX1 Volumetric Display – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
