This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
Our founder, Sandy, was made redundant in 2014 and was generously given help by her company to start her own business.
She wanted others to have opportunities like this, so she created a digital platform where businesses could offer their people a choice in the benefits throughout their career – from transition to retirement, to training and development, to health and wellbeing, and everything in between.
The end result – the Career Money Life (CML) platform – enables employees to completely personalise their career journeys and gives HR departments the ability to help them do this.
2. WHAT & HOW
The purpose of this innovation is to…
…enable employees to choose between 350 + different benefits and benefits providers and give HR teams the ability to manage their suppliers, invoicing and reporting through one simple platform.
It does this by…
…connecting suppliers with businesses and their people through a digital platform that has advanced invoicing and reporting capability.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…managing benefits and benefits suppliers has only ever been done manually. Doing so meant that employees were only offered ‘blanket’ (not personalised) benefits, and HR departments spent considerable time and money selecting and managing suppliers.
Its various benefits to the customer/end-user include…
For HR departments, they get to save considerable time and money, while offering their people a choice of benefits, which helps them become an employer of choice. For employees, they get to personalise their benefits and enjoy more fulfilling careers.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
From our knowledge, no other product offers businesses the opportunity to manage all of their benefits in one place, digitally.
5. TARGET MARKET
It is made for…
HR Managers or Executives in organisations with 200 + employees who offer their employees any of the benefits managed through CML’s platform, including Career Transition, Transition to Retirement, Parental Leave, Health and Wellbeing, Employee Assistance, Coaching and Mentoring, Learning and Development, Financial Education, Diversity and Inclusion, Rewards and Recognition. Companies with 200 + employees
Founders or Managers in businesses that don’t have a HR function, who offer their employees the above listed benefits.
It is available for sale through…
Employers can organise a free trial and then they are able to access the full version easily. (currently for free).
Our marketing strategy is to…
Strategically identify and target HR Managers/Employers that could benefit from our product via LinkedIn, referrals from existing clients, or enquiries through our website or social media.
Our current clients include Virgin Australia, MLC, Newcrest Mining, Red Bubble, Latitude Financial Services, Arup and Metricon Homes.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Career Money Life – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)