This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
Many social groups are at a distinct disadvantage looking for loans, insurance, jobs and housing because of bias and mistrust.
Of the 800,000 yearly migrants like Dee our CTO, many struggle to secure a tenancy agreement because of lack of local references.
Services like Airbnb and Uber are solving trust for themselves via reviews and reputation, locked away within their platforms.
But we live in an age where services own ALL our data.
Could people like Dee leverage their reputation to prove they are trustworthy as one of Victoria’s 15,000 daily Airbnb guests?
In fact that’s exactly what Dee did.
2. WHAT & HOW
The purpose of this innovation is to…
…allow everyone to unlock their existing reputations, saving time by adding additional trust data to any business’ application process.
We help overcome negative bias and lack of trust with the option to remain anonymous yet trusted just like Batman!
It does this by…
…our ready-to-launch blockchain-enabled platform allows users to link any of their services – for example Airbnb for their guest score or Airtasker for their reviews as a freelancer.
They are empowered to reveal their verified reputations to others, over and instantly proving they are trustworthy – for example to secure a tenancy agreement, a loan, or a job.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…our ready-to-launch blockchain-enabled platform allows users to link any of their services – for example Airbnb for their guest score or Airtasker for their reviews as a freelancer.
They are empowered to reveal their verified reputations to others, over and instantly proving they are trustworthy – for example to secure a tenancy agreement, a loan, or a job.
Its various benefits to the customer/end-user include…
Only the user has the key to massive value in their locked away reputation that they’ve invested time carefully building.
Users can take their reputation with them so never have to start from zero stars when joining a new service.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
CVs: but recruiters have told us “it may not be a matter of being good or bad at judging resumes but rather a matter of the task itself being flawed – at the end of the day, the resume is a low-signal document.”
References: but estate agents/employers have told us these are biased and worthless as often from a friend.
5. TARGET MARKET
It is made for…
Traity our closest competitor also links existing reputations but is centralised and ONLY support 14 services.
Yet they secured $4.7mil investment and a partnership with Suncorp.
Our USP is, unlike Traity, we don’t require users give us passwords for their services AND we link reputation from ANY centralised service.
In fact, this password-less reputation verification maybe patent-able.
It is available for sale through…
We’ve confirmed our trial employers/estate-agents will pay to access aggregated reputation – saving the time they spend verifying an applicant’s credibility.
We’ll onboard users from peer-to-peer services like Airtasker who will pay for an enriched trust view of their gig-workers.
Our marketing strategy is to…
Today, 25% of the workforce are gig-workers relying solely on reputation to get their next job.
This rises to 40% in 10 years with a turnover of $2trillion per year.
With the growing peer-to-peer economy, conventional businesses such as insurers/lenders/employers will be unable to view gig-workers’ centralised reputations so without us will become increasingly unable to “risk profile” their applicants.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Reputationaire – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
