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Why a little bit of good copywriting can save the day… err, your business.

Copywriters aim to write interesting and intriguing copy that captures the audience’s’ attention and persuades a specific response such as calling the phone number, buying the product, trial the service, etc. Good copywriting may even get you more loyal audiences through word of mouth, and the readers sharing information through email and social media – you that word ‘viral’ that is bandied about so much these days.
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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

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Learn how to use Instagram as a business tool [FREE INFOGRAPHIC]

Is it a play-thing? Or a business tool? Get the FREE INFOGRAPHIC. Learn how to get started, build a following, grow your brand and attract new leads.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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