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Why this store erupted into applause (3 tips for making customers feel part of...

Recently, I walked into a store crammed with people, lusting after technology, gathering, trying and buying new tools and toys. Then, five minutes later, something happened that stopped me in my tracks: the whole store erupted into cheers. Everyone stopped what they were doing, literally hundreds of people, and started applauding with vigour. Here's why.

Ignore crowds. Focus on tribes.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”

Seth Godin asks us to lead a tribe and make a difference [TED talk]

Over 18-minutes, Godin outlines his theory that the internet has banished the era of mass marketing, and that the ancient social unit of the tribe has returned, empowering ordinary people to lead extraordinary movements. It's both educational and inspirational, with Godin conveying his message with purpose and humour (helped along by some witty photo slides).

Us Now – Oh the times, they are a changin

Us Now is a fascinating documentary film examining the astonishing pace of change that society is currently undergoing, led by the growth of the internet, technology and the new tribalism they are enabling.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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