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Why this store erupted into applause (3 tips for making customers feel part of...

Recently, I walked into a store crammed with people, lusting after technology, gathering, trying and buying new tools and toys. Then, five minutes later, something happened that stopped me in my tracks: the whole store erupted into cheers. Everyone stopped what they were doing, literally hundreds of people, and started applauding with vigour. Here's why.

Ignore crowds. Focus on tribes.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”

Seth Godin asks us to lead a tribe and make a difference [TED talk]

Over 18-minutes, Godin outlines his theory that the internet has banished the era of mass marketing, and that the ancient social unit of the tribe has returned, empowering ordinary people to lead extraordinary movements. It's both educational and inspirational, with Godin conveying his message with purpose and humour (helped along by some witty photo slides).

Us Now – Oh the times, they are a changin

Us Now is a fascinating documentary film examining the astonishing pace of change that society is currently undergoing, led by the growth of the internet, technology and the new tribalism they are enabling.



Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...