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IT security: the Danish pastry approach

You're in a bind - the IT guy keeps yammering on about security and the scare stories fill the press, but the costs seem excessive. With no water-tight guarantees, most security 'solutions' look like expensive snake oil. Could the solution be concealed within a popular baked confectionery? Colin Lewis thinks so.

Marketing: directly target your marketing efforts

Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.

Cory Doctorow's big tent

It was an outrage. In March, celebrity US blogger Arrianna Huffington caused a squall of controversy when she cobbled together quotes criticising the Iraq war from various articles and interviews with George Clooney, gained approval from Clooney's publicist and ran the post on thehuffingtonpost.com under Clooney's name, with a few of her own words tossed in for good measure. It was perceived as an assault on the central tenets of journalistic professionalism and drew fire from many quarters (leading to her qualified apology when the great man arced up). But The Huffington Post is a blog, not a newspaper of record, and Ms Huffington had as many defenders as accusers during the affair.

Cory Doctorow’s big tent

It was an outrage. In March, celebrity US blogger Arrianna Huffington caused a squall of controversy when she cobbled together quotes criticising the Iraq war from various articles and interviews with George Clooney, gained approval from Clooney's publicist and ran the post on thehuffingtonpost.com under Clooney's name, with a few of her own words tossed in for good measure. It was perceived as an assault on the central tenets of journalistic professionalism and drew fire from many quarters (leading to her qualified apology when the great man arced up). But The Huffington Post is a blog, not a newspaper of record, and Ms Huffington had as many defenders as accusers during the affair.

Copy to China

There is a time-honoured business model in China known as "Copy To China" - find a product or service or business model that works in the US or elsewhere and replicate it in China. In the technology industry this is exemplified by ChinaHR.com Holdings Ltd building a Monster look-alike and then selling 40 percent off to Monster Worldwide, Inc. for US$50m or Joyo.com Ltd replicating Amazon and then selling it to Amazon for US$75m. The same model is popular in many other markets, particularly Australia. Seek has had great success emulating Monster.

Content is still king

Mobile companies across the globe have spent billions of dollars creating networks that essentially all offer the same services. It's been a huge investment just to get to the starting line. But the real challenge is in providing something that is different from the competition.

Q&A: Nigel Poole

As the person responsible for commercialising all new technologies emanating from the Commonwealth Science and Industrial Research Organisation, Nigel Poole knows all about transforming ideas into companies. From where he sits, Australia's so-called "commercialisation gap" is receding, with seed investment culture and managerial experience the keys. He's a busy man with busy ideas and a penetrating vision for Australia's future as a knowledge nation.

Q&A: Nigel Poole

As the person responsible for commercialising all new technologies emanating from the Commonwealth Science and Industrial Research Organisation, Nigel Poole knows all about transforming ideas into companies. From where he sits, Australia's so-called "commercialisation gap" is receding, with seed investment culture and managerial experience the keys. He's a busy man with busy ideas and a penetrating vision for Australia's future as a knowledge nation.

Regional tech

For the most part, we Australians huddle in and around our eastern seaboard cities, with healthy respect for the harsh realities inland. But there's more to Australia's tech sector than MBA-educated entrepreneurs and wealthy investors in Sydney and Melbourne. As globalisation levels the international playing field, so the performance gap between urban elites and regional innovators narrows.

Futuretainment

After nearly a decade of protest, Show Business has discovered the web. Whether it is Disney selling episodes of Desperate Housewives on iPods, Fox screening prime time TV shows on the web or Hollywood Studios selling full versions of their movies online, this year has seen a major turning point for the titans of Tinseltown. Now everyone is scrambling to unlock new networks and future fortunes.

Digital mache

On mention of the word "mashup", approximately half of you will immediately and unselfconsciously think of boiled spuds. This is a given. Now, mashups are the latest boom trend at the cutting edge of Web 2.0. In short, they are hybrid web-based applications combining taken from more than one source. In the brave new world of Web 2.0, linear is boring. Mono is tres uncool. You're all invited to the mashup jamboree ... as long as you know how to share.

Vid, vlog view

Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data - most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people's aggregated bad taste. Worse, they miss one of the internet's most subtle and powerful features - the discovery power of networks.

Motorola's market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Motorola’s market dilemma

Wandering through the halls of the enormous 3GSM World Congress in Barcelona in February, it was plainly evident that mobile communications is still in the very active stages of the innovation cycle. This event, which brings together most of the world's top telecommunications technology and network companies, has come a long way from its humble beginnings last decade in the French seaside town of Cannes, when early attendances numbered in the hundreds.

Defence tech

In these pensive days, where a backpacker on a bus could pose more of a threat than a cave-dwelling Taliban, Governments and corporations are hungry for technology that will help secure their people and resources. It has fed a boom in the defence tech sector; a world of cutting-edge machinery and multi-million dollar contracts, and home to some of the world's keenest strategic and technical minds. Several Australian companies are emerging as genuine players in this highly competitive space. Liz Heynes and Catherine Kerstjens take a look at six on this new front line.

Dot-com survivors downunder

Has it really been six years since the world's first wave of internet entrepreneurs fell through that plump cloud they'd conjured in the sky, taking with them the turgid hopes of our fledgling new economy? It's been six years peppered with hard luck stories, investor reluctance and, lately, cautious hope rekindled. Australian internet startups were in the thick of it back then. The survivors emerged with slightly bloodied noses and wisdom far beyond their years.

Batten down the hatches

Viruses, trojans, worms, spyware, adware, phishing, snarfing. The internet contains some pretty dark alleys and many of them intersect the most popular highways. You...

Website reviews

Ohmynews.com Oh Yeon Ho, president and founder of South Korean website OhmyNews.com, believes there is a journalist in every one of us. OhmyNews covers stories from...

Let’s get smart about technology investment

It will soon be 20 years since the Federal Government launched its MIC Program to kick-start the Australian venture capital industry. So why is...
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