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Jeffrey Cooper, 2012 Anthill 30under30 Honourable Mention

To those considering Step Change Marketing for growing their businesses, Jeffrey Cooper has this reassurance: wankers don't work here. Cooper and team put together a hilarious short video on this point to take a hammer to the cliches they saw plaguing the industry, and the resulting buzz was phenomenal.

Why even big businesses should be lean start ups [VIDEO]

Every business, even big businesses, should be thinking lean when it comes to getting a new idea off the ground. There are two ways to do anything. The smart way, and the hard way. Guess which way is the lean way?

Is Eric the Circle viral brilliance or the greatest time-waster ever?

Its promoters call Eric the Circle "the next generation of tweeting." And maybe it will be someday. For now, we can say with confidence that this website and iPhone app, with which you draw and share simple cartoons, can be a colossal devourer of time. And we say that with a smile.

Jeff Cooper, 2011 Anthill 30under30 Up-and-Comer

Anyone who can squeeze a lot of mileage out of bunch of wankers is probably on the right track. That accomplishment is a big note on the résumé of Jeff Cooper, general manager of Step Change Marketing. Oh, and he doesn't work with wankers. That's exactly the point.

Can a robot plan your marketing? Meet The Virtual Marketing Strategist.

Marketing strategies are critical for all businesses. Most know this. But few know where to start. Step Change Marketing, based in Sydney, has unveiled a pretty exciting tool to solve this dilemma – The Virtual Marketing Strategist. But can a robot plan your marketing?

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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