To those considering Step Change Marketing for growing their businesses, Jeffrey Cooper has this reassurance: wankers don’t work here. Cooper and team put together a hilarious short video on this point to take a hammer to the cliches they saw plaguing the industry, and the resulting buzz was phenomenal.
![Why even big businesses should be lean start ups [VIDEO]](https://anthillonline.com/wp-content/uploads/2012/10/LeanBigCompany.jpg)
Every business, even big businesses, should be thinking lean when it comes to getting a new idea off the ground. There are two ways to do anything. The smart way, and the hard way. Guess which way is the lean way?
Its promoters call Eric the Circle “the next generation of tweeting.” And maybe it will be someday. For now, we can say with confidence that this website and iPhone app, with which you draw and share simple cartoons, can be a colossal devourer of time. And we say that with a smile.
Anyone who can squeeze a lot of mileage out of bunch of wankers is probably on the right track. That accomplishment is a big note on the résumé of Jeff Cooper, general manager of Step Change Marketing. Oh, and he doesn’t work with wankers. That’s exactly the point.
Marketing strategies are critical for all businesses. Most know this. But few know where to start. Step Change Marketing, based in Sydney, has unveiled a pretty exciting tool to solve this dilemma – The Virtual Marketing Strategist. But can a robot plan your marketing?
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