If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell ‘stuff’ or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels – unless your target market is poor, a ‘frugal’ (the parent of a baby-boomer) or based in a submarine.
If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell ‘stuff’ or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels – unless your target market is poor, a ‘frugal’ (the parent of a baby-boomer) or based in a submarine.
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