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Twitter’s business plan leak offers lessons for any start-up

If you haven't already been tweeted the news, TechCrunch's editorial staff found itself in possession of over 300 private documents last month, direct from the private email account of Twitter CEO Evan Williams. Questions of ethics and privacy aside, the contents of these documents offer some salient insights on the startup process from one of the world's most successful digital companies (if you view massive user adoption without a clear revenue model as a measure of success).

Twitter's business plan leak offers lessons for any start-up

If you haven't already been tweeted the news, TechCrunch's editorial staff found itself in possession of over 300 private documents last month, direct from the private email account of Twitter CEO Evan Williams. Questions of ethics and privacy aside, the contents of these documents offer some salient insights on the startup process from one of the world's most successful digital companies (if you view massive user adoption without a clear revenue model as a measure of success).
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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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