Tag: Opinion
Five questions CMOs should ask in 2022
The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year.
Using technology to spread the love in 2022’s hospitality industry
While there is optimism that 2022 will provide more stability than years past, businesses must build long-term strategies to maximise revenue year-round, and especially for notable holidays. In the hospitality industry, no single day is bigger than Valentine’s Day.
State of cybersecurity during the pandemic
As a new year unfolds, the hybrid working model underscores the challenges plaguing the post-pandemic state of enterprise cybersecurity. Employees are working in the office as well as remotely, connecting to corporate networks from various devices. As such, there is a growing need for corporate data to be accessible to employees while keeping it secure.
Thinking of selling your office space in 2022? Here’s what you must know
If you’ve spent the last two years back and forth between the office and home, you might be wondering whether you need a physical office at all.
Five things I’ve learned about consumer behaviour (that contradict everything you’ve been taught)
After four years at the healm of business reviews website WOMOW.com.au, Fiona Adler has learnt lots of things along the way – not the least of which are some surprising insights about consumer behaviour. Having access to so much customer satisfaction data has changed her way of thinking about consumers – and changed it for the better. Here are her five lessons to change the way you think about consumer behaviour too.
Do you use ‘rapport’ when building relationships? Take this test. [SALES STRATEGIES]
Rapport is a relationship between two or more parties, especially one of mutual trust, or emotional affinity. Rapport is one of the most important features or characteristics of subconscious communication. In sales, it means everything! Do you have rapport? Why not take this test?
Entrepreneurs: Stop and spare a thought for your oft-overlooked loved ones this Valentine’s Day
Most entrepreneurs, while surrounded with people, walk a lonely road.However, this Valentine’s Day, spare a thought for the wifes/husbands/girlfriends/boyfriends of entrepreneurs, who oftenlive with even greater degrees of isolation and uncertainly than their partners.
Could SME business owners soon become the new media barons?
After reading Matthew De Silva's post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.
Cry Havoc! And let slip the dogs of technology (Pt 2)
He coughed, spluttered, back-pedalled and delivered amazing excuses: Credit this, debit that, liability something else, below the EBIT line over there, management fees somewhere else, intercompany loans and so on.
I could see George starting to waver so I asked a very simple question to by-pass the jargon and drivel and get us back to the point of the discussion:
Victorian government adopts Creative Commons as its default information licensing system
In a first move by an Australian government, the Victorian parliament has adopted Creative Commons (CC) licensing as its default licensing system for access to public sector information (PSI).
Why we're STILL embarrassed about our new site (and STILL proud of it)
The site might not be the polished pearl just yet and some of the links might initially seem underpopulated. But don't bother asking, "When will the site be finished?" Because the simple answer is, "Never!" Instead, keep the suggestions coming in. If you find a dead link or something just plain weird, let us know.
Why we’re STILL embarrassed about our new site (and STILL proud of it)
The site might not be the polished pearl just yet and some of the links might initially seem underpopulated. But don't bother asking, "When will the site be finished?" Because the simple answer is, "Never!" Instead, keep the suggestions coming in. If you find a dead link or something just plain weird, let us know.
Are business consultants a bunch of frauds?
Earlier this week one of my clients exposed to me that she felt like a fraud as a business consultant. She can’t be the only one. Right?!
If you’ve never felt like a fraud then don’t even bother reading the rest of this article.
Cry Havoc! And let slip the dogs of technology.
Are your technology suppliers and support providers advising you according to your best interests, or theirs?
Diary of an entrepreneur raising capital: Money for nothing
I can never figure out if that Dire Straits song goes “money for nothing and your chicks for free” or “money for nothing and your cheques for free”.
Let’s stick with cheques for this post, because everyone knows you don’t get chicks for free unless you play the guitar on the MTV. Plus, getting cheques for free is in context with what I want to talk about.
Letter from Japan: Why Japan is a paradise for entrepreneurs
Doing business in Japan has often presented cultural difficulties for westerners. However, as our expat entrepreneur living in Tokyo Jon Sparks reveals in this new series, Japan might be in the shadow of the emerging markets of China and India, but is still one of the best places in Asia for entrepreneurs to operate.
To give up or go on: Is it time to call it quits?
Eight years ago I found myself on the floor in tears. My father had just passed away, my business was failing and my love life sucked. I was at a cross roads in my life and didn’t know which way to turn. As it turned out, there was only one real option.
The 10 best strategic business slides of all time: #7 — Positioning
In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
Youi launches national radio campaign touting its “cool” Anthillian cred
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
Youi launches national radio campaign touting its "cool" Anthillian cred
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
