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How SMEs can harness the Olympic spirit

SME leaders should also be mindful of some larger lessons from the Olympic Games. We don’t all work only for money. The desire to make a difference and win recognition are far bigger. So are job satisfaction and the spirit of being part of a team.

7 Lessons your business can learn from the London 2012 Olympics.

Now, other than immersion in the athleticism, is there anything else we can take from the recently concluded London 2012 Olympics? Well, there's plenty! The lessons our athletes have provided, some by having it the hard way on the world stage, are fully applicable in the business world. Some of the athletes will show you the right moves and others; well, they will show you exactly what you should avoid.

Brick by brick, oh baby, going to get to your love … of Lego...

If Channel Nine had any clue it would have take a direct feed from The Guardian newspaper, and broadcast its entire Olympics coverage in a stop-motion Lego animation. I mean, it's not a big stretch. Karl Stefanovic actually has Lego minifig hair without even trying.

Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.

Emotional Australian advertising: Coles scores points with its Olympic ads [VIDEO]

Do I shop at Coles? Occasionally, but I feel wrong about it when I do. Why? I prefer to support independent farmers and food producers. There are better ways of doing this than by shopping at Australia's two largest supermarket chains. Why do I feel this way? Ironically, the Olympic TVC from Coles is why.

A tale of two cities: How much do you really know about London? [VIDEO]

So, with all eyes on London for the Olympics, a good question has been raised. How much do you know about the City of London? I don't mean London, which is technically London 2.0, I mean the City of London? It's a cool story. And it has dragons.

The first true social Olympics: How the data is stacking up [INFOGRAPHIC]

Did you endure the Olympics opening ceremony? I really liked the tribute to that great English invention, the rave party. It has, however, been dubbed the first Olympics in the social era - the Socalympics, if you will. Social media featured throughout the aforementioned rave sequence. So, no matter which way you look at it, this is going to be the social Games. Many of the mass market social media tools are banned in China. The Beijing Games were a Twitter free event. This means that the London Games will set the standard for how social media supports, reports and rolls along with the Olympics.

Extreme sitting: PR stunt or next Olympic sport? [VIDEO]

We’re all for building rest time into your workout, but Salzig Sporthocker has taken things to a whole other level. We say, if synchronised swimming gets a look in at the Olympics, why not hockern?
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